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Cultural Experiences of International Students in Spain

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I would like to draw attention today to the use of multimedia in blogs and newspapers.

Last year I had the opportunity to create a multimedia project for the local newspaper here in Pamplona, Diario de Navarra.  The multimedia project was for a special section of the site, Bullrunning.com.  The project that my team created was  intended for people interested in running with the bulls during San Fermines, an annual festival that takes place in July here in Pamplona.   This multimedia project created with flash explains How to Run With The Bulls.  (You will have to scroll to the bottom of the page to find the multimedia graphic.)

This infographic has a map of Spain, or Pamplona, as well as a more detailed map of the route itself.  The graphic describes the necessary things you need to know before running (dress, entrance locations and times), as well as things you need to know while running (how many bulls, emergency personnel, and the dangers of each section of the route).

The infografic contains text, video, and images.  The video´s are short and intended to maintain the attention of the viewer while detailing simple things runners will see while participating.  In several sections the photos are made into a short slide show so as to show several photos of the same thing without taking up more space.  Because the infographic runs on flash, there are several animated images (zooming in on the maps and creating movement of the runners and bulls on the screen).

There is very little interaction in this graphic.  It has been created in a way that the viewer is able to see all of the information in a lineal manner.  The only option the viewer has is to move forward, backward and to view the map of the route.  At the end of the graphic, the viewer has the option of watching it again from the beginning.

This piece has not yet been updated as it was only recently created in the summer of 2008.

Though this particular graphic makes no use of social media, viewers have the option on bullrunning.com to be updated with festival events on twitter.

I found another  multimedia piece in the New York Times about several other students experiences while studying abroad. The piece was published November 4, 2007.  They state ” With more than 6,000 programs in 100 countries, study abroad is a fringe add-on no longer. ”

This piece is divided into four sections for the four students being profiled.  Each section has within it an audio interview of the student- about a minute and a half long, and several related photos.

The page format is very simple.  It has no hypertext linking to student blogs or other sites, and it as no video.  Text is used sparingly, giving only basic information.  One audio link and two to three photos accompany each student profile.  There are no special features like timelines, maps or infographics.

The user has control within this piece, to navigate as they wish among the four students, the audio streams, and the photos.

The piece has never been updated, though I think it would be interesting if they were to continue toprofile more students and their experiences throughout the years.

They make no use of social media within the graphic.

Overall I believe the first multimedia tool made more use of the different methods of interactivity, video, photos, and animation within the site.  Bullrunning.com itself has many videos, quizzes, and even a message board for travelers to discuss places to stay etc.

The multimedia tool I found on the NYTimes was interesting, but contained far less information and interactivity for the viewer.

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Written by iamandreaholm

October 15, 2009 at 7:01 PM